Product & growth leader. Scaled products 3x. PLG & GTM

15+ years scaling B2B and B2C SaaS. Expert in PLG, monetization, and building growth systems that drive measurable impact across the full customer lifecycle.


Hi there, I’m Myk…

Here you will find in-depth essays, templates, and courses on product-led growth, go-to-market strategy, and building products people actually buy — written by a practitioner with 15+ years in B2B SaaS.

2M+ essay reads · GTM Institute founder · Advisor to 20+ SaaS companies

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GTM Institute

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[course] How to Run Customer / User Interviews

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AI Agent Skill: Ultimate-SEO-GEO


Principles & Essays

Values, operation, leadership, and go-to-market — collected and written over the years.

Principles of Operation