Summary

Product management, product-led growth (PLG), product marketing, and go-to-market (GTM) leader and author with 16+ years of experience building and scaling enterprise (SaaS) and consumer products and 7+ years of people management experience.

• Tripled (3x) growth KPIs at Barracuda and Achieve.
• My mission is to help teams build, market, and grow products people love.
• My in-depth essays (Marketing Playbook) on product growth, marketing, and go-to-market strategies have been read over 2 million times.
• Authored: How to Personalize Customer Experience with Product-Led GTM Strategy
• Linkedin

Experience

Head of Product Growth | Smartcat.ai - 2024

Director of Product Management, Growth | Achieve.com - 2021-23

Sr. Product Manager, Product-Led Growth | Barracuda.com - 2020-21

Product Growth, PLG, GTM Strategy Consultant | MykPono.com - 2011-21

Founder, CPO | Publishnow, Founder - 2018-2020

Product Growth Consultant - Google - 2019

Director of Product Growth | Aptrinsic.com (acq. by Gainsight) - 2017-18

VP of Growth | Appodeal.com - 2015-16

Product Manager | Monster Worldwide - 2011

Internet Marketing Manager | Sophos - 2009-10