Summary
Product management, product-led growth (PLG), product marketing, and go-to-market (GTM) leader and author with 15+ years of experience building and scaling enterprise (SaaS, B2B) and consumer products and 7+ years of people management experience.
- Expert in building profit-generating PLG systems, revenue-positive acquisition, and cross-functional execution.
- Led 0→1 product development and innovation as a 2× founder, founding team member, and product leader.
- Drove 3× growth in customer acquisition, revenue, and ROI at two organizations.
- Built and executed product vision, strategy, roadmaps, and PLG growth frameworks (JTBD, AARRR, Flywheel).
- Established experimentation infrastructure for rapid A/B Testing, conversion optimization, and continuous learning.
- Conducted 300+ customer interviews to shape GTM, segmentation, and personalization strategies.
- Consulted 20+ companies on GTM and product growth, achieving 2× higher activation and 3× organic traffic.
- Recruited, coached, and managed product managers to scale high-performing teams.
Portfolio
Experience
Head of Product Growth | Smartcat.ai - 2024