Hi there, I’m Myk…

I'm a product management, product-led growth (PLG), product marketing, and go-to-market (GTM) leader, entrepreneur, strategist, consultant, and author with over 16 years of experience building, managing, and growing enterprise (SaaS) and consumer products.

• My in-depth essays on PLG, marketing, and go-to-market have been read by over 2 million times.
• Founder of GTM Institute with the mission to empower entrepreneurs and go-to-market teams with strategies and tactics to build, market, and grow great products.

Here you will find courses, templates, articles, books, principles, and other resources on GTM, PM, and PLG…

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Latest: [course] How to Run Customer / User Interviews

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About

Professional Experience

Products I love

Personal Assessment

GTM Institute

Principles & Essays

This section outlines essays on values, operation, leadership principles, and more.

Principles of Operation

Leadership Principles