I'm a product management, product-led growth (PLG), product marketing, and go-to-market (GTM) leader, entrepreneur, strategist, consultant, and author with over 16 years of experience building, managing, and growing enterprise (SaaS) and consumer products.

• My mission is to help teams build, market, and grow products people love.
• My in-depth essays (Marketing Playbook) on product growth, marketing, and go-to-market strategies have been read over 1.5 million times.

Life Principles (to live by)

Library: Books

Quick Facts:

• Born in Dnipro, Ukraine
• Arrived in Boston, MA in 2004 | Go Celtics!
• Graduated from Kansas State University (Major: Marketing; Member of Track & Field team)
• Rejected by Wharton in 2011 during the interview process.
• Lived in Cambridge/Boston, MA 2008-2014
• Live in San Francisco, CA, since 2014
• Interests: startups, technology, marketing, psychology, media, politics, and reading (what I read).

Things I like

• Favorite movies: Pulp Fiction, Chinatown, Fight Club, Vertigo, Falling Down, Full Metal Jacket, Wonder Boys... (I track and rate every movie I watch)
• Favorite countries to visit: Japan, Italy
• Favorite writers: Carl Sagan, Christopher Hitchens, Richard Dawkins, Sam Harris, Aldous Huxley