Summary

This FREE course on effective customer and user interviews provides entrepreneurs and product teams with essential strategies for conducting interviews that yield valuable insights. It covers the importance of understanding customer needs, designing effective interview strategies, common mistakes to avoid, and the significance of context in interviews. The course emphasizes the necessity of continuous customer discovery and the actionable outcomes that can be derived from well-conducted interviews.

Target Audience

• Founders: Entrepreneurs, startup founders, and founding teams who want to validate and build product MVP/POC.
• Product teams: PM, Engineering, and Design leaders who want to understand how to improve their products and what features to prioritize.
• **GTM teams:**Marketers, product marketers, and growth teams who want to build ideal customer profiles and messaging.

Learning Objectives

• Apply the fundamental principles of effective customer interviews

  You will learn and apply the key outcomes of effective customer interviews, what feedback you should and shouldn't anticipate, and why interviews are the key to developing new products, creating ideal customer profiles, and improving messaging.

• Design customer interview strategy and script

  You will develop research objectives, outline hypotheses, create a target audience, design probing questions, and summarize the overall customer interview strategy and script using practical templates.

• Conduct engaging customer calls

  You will find tips and best practices for developing outreach strategy, conducting interviews, practicing active listening, and navigating challenging interviews.

• Synthesize interview feedback

  You will receive templates and frameworks for summarizing, synthesizing, and applying interview feedback to guide your product development, ICP creation, and messaging improvement.

Table of Contents

Templates

Customer/User Interview Strategy + Script + Outreach Templates + Bonus: store.gtminstitute.com

GTM Templates