Summary

The course How To Conduct Customer and Prospect Interviews will help you and your organization design a powerful customer research strategy to know exactly who your customers are, what they want, and how you can deliver value to them.

Key Goals / Objectives

1. Help anyone to design and implement effective customer interviews
2. Understand the key principles of an effective customer interview.
3. Learn how to design and implement effective customer interviews.

By the end of this course, you’ll have a step-by-step process for planning, conducting, and interpreting your customer interviews into powerful insights that will fuel your marketing strategy, product development, and more.

Target Audience

• Startup founders and founding team members
• GTM Teams (marketers, sales, customer success, and product teams)

Youtube Playlist

https://youtube.com/playlist?list=PL0nNFu5pIaY24QAhacganpgwKR9woco3G&si=HgtKumooPBAhung6

Effective Customer Interviews

Table of Contents