Evaluation Template
https://docs.google.com/document/d/1x5vkIfbHUc_CiXjbD9hUNYgkqbh2s6T2alBBvjpWwFo/edit
1. Why / How / What
2. Problem / Solution / ICP
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💡 Note:
- How are things working now? How will they change with a new product/service?
- Who is the target audience and ideal customer?
- How will the solution look?
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2.1. Target / ICP / Problem
2.2. Now: How are things working now? (current state)
2.3. New: How will things work with this product/idea? (desired state)
2.4. Before vs. After
2.5. How: Solution
3. Business Model
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💡 Note:
- How are we going to make money?
- How is paying for the service/product?
- Do we have a freemium or free trial?
- Is it a marketplace, subscription, SaaS, transactional, b2b/enterprise, usage-based, e-commerce etc?
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4. Market / Competition / Positioning
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💡 Note:
- Are there any market trends that we should be aware of?
- How are competitors, alternatives, substitutes, etc.?
- How are we different? What makes us different for our target ICP?
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5. GTM Strategy