Product Growth Team Principles

1. Focus on customer experience
2. Increase velocity: release and experiment often
3. Maintain agile infrastructure
4. Flexibility for operational efficiency: roadmap flexibility
5. Act short-term → Think long-term (long-term strategic direction)
6. Data-informed over data-driven
7. Launch fast, fix faster
8. Prioritize for highest impact opportunities

Resources:

• Operating Principles
• [book] Product-Led Growth (PLG) GTM Strategy
• [course] How to Conduct Customer and Prospect Interviews
• [series] The Marketing / GTM Playbook
• The Three Ways Product Growth Teams Differ from Traditional PM Teams