I have experience in all aspects of product management, product-led growth, marketing, and go-to-market strategy:

Customer

• Conducting customer and prospect interviews
• Developing Ideal Customer Profile (ICP)
• Designing customer journey, experience, and flows

Story, Positioning, and Strategic Messaging

• Building Brand Story, positioning, and strategic/product messaging

Customer Acquisition/Growth Strategy

• Structuring Freemium, Free trial, and Hybrid customer acquisition models
• Crafting sign-up, onboarding, and nurturing experiences
• Establishing customer funnel/experience metrics and KPIs
• Outlining pricing strategy

Content Strategy

• Outlining content strategy and distribution
• Utilizing content in the customer lifecycle

Product Management / Leadership

• Setting product vision and strategy, roadmap, and prioritization frameworks
• Establishing product experimentation strategy, systems, and processes
• Designing customer lifecycle stages: acquisition, adoption/onboarding, and retention