I'm a product management, product-led growth (PLG), product marketing, and go-to-market (GTM) leader, entrepreneur, strategist, consultant, and author with over 16 years of experience building, managing, and growing enterprise (SaaS) and consumer products.
- My mission is to help teams build, market, and grow products people love.
- My in-depth essays (Marketing Playbook) on product growth, marketing, and go-to-market strategies have been read over 1.5 million times.
Life Principles (to live by)
Quick Facts:
- Born in Dnipro, Ukraine
- Arrived in Boston, MA in 2004 | Go Celtics!
- Graduated from Kansas State University (Major: Marketing; Member of Track & Field team)
- Rejected by Wharton in 2011 during the interview process.
- Lived in Cambridge/Boston, MA 2008-2014
- Live in San Francisco, CA, since 2014
- Interests: startups, technology, marketing, psychology, media, politics, and reading (what I read).
Things I like
- Favorite movies: Pulp Fiction, Chinatown, Fight Club, Vertigo, Falling Down, Full Metal Jacket, Wonder Boys... (I track and rate every movie I watch)
- Favorite countries to visit: Japan, Italy
- Favorite writers: Carl Sagan, Christopher Hitchens, Richard Dawkins, Sam Harris, Aldous Huxley
- Favorite bands: The Doors, Morcheeba, Parov Stelar