Summary

I'm a product management, product-led growth (PLG), product marketing, and go-to-market (GTM) leader, entrepreneur, strategist, consultant, and author with over 16 years of experience building, managing, and growing enterprise (SaaS) and consumer products.

• My mission is to help teams build, market, and grow products people love.
• My in-depth essays (Marketing Playbook) on product growth, marketing, and go-to-market strategies have been read over 1.5 million times. [series] The Marketing / GTM Playbook

Profile

• Linkedin

Experience

Head of Product Growth | Smartcat.ai - 2024

Director of Product Management, Growth | Achieve.com - 2021-23

Sr. PM Growth & Acquisition | Barracuda.com - 2020-21

Product Growth, Marketing, GTM Strategy Consultant | MykPono.com - 2011-21

Founder, CPO | Publishnow, Founder - 2018-2020

Marketing & Product Growth Consultant - Google - 2019

Director of Marketing | Aptrinsic.com (acq. by Gainsight) - 2017-18

VP of Marketing & Growth | Appodeal.com - 2015-16

Product Manager | Monster Worldwide - 2011

Internet Marketing Manager | Sophos - 2009-10

Online Marketing Associate | HCPro - 2008-09

Consulted / Advised

Consulted and advised 20+ companies focusing on growing SaaS/enterprise/subscription products with effective product-led growth, marketing, and go-to-market strategies.