Profile
Summary
I'm a product management, product-led growth (PLG), product marketing, and go-to-market (GTM) leader, entrepreneur, strategist, consultant, and author with over 15 years of experience building, managing, and growing enterprise (SaaS) and consumer products.
- My mission is to help teams build, market, and grow products people love.
- My in-depth essays (Marketing Playbook) on product growth, marketing, and go-to-market strategies have been read over 1.5 million times.
Experience
- Smartcat.ai, Head of Product Growth | 2024-present
- Achieve.com, Director of Product Management, Growth | 2021-23
- MykPono.com, Product Growth, Marketing, GTM Strategy Consultant | 2011-21
- Barracuda.com, Sr. PM Growth & Acquisition | 2020-21
- Publishnow, Founder | 2018-2020
- Google, Marketing & Product Growth Consultant | 2019
- Aptrinsic.com (acq. by Gainsight), Director of Marketing | 2017-18
- Appodeal.com, VP of Marketing & Growth | 2015-16
- Monster Worldwide, Product Manager | 2011
- Sophos, Internet Marketing Specialist | 2009-10
Consulted / Advised
Consulted and advised 20+ companies focusing on growing SaaS/enterprise/subscription products with effective product-led growth, marketing, and go-to-market strategies.