Profile
Summary
I'm a product management, product-led growth (PLG), product marketing, and go-to-market (GTM) leader, entrepreneur, strategist, consultant, and author with over 15 years of experience building, managing, and growing enterprise (SaaS) and consumer products.
- My mission is to help teams build, market, and grow products people love.
- My in-depth essays (Marketing Playbook) on product growth, marketing, and go-to-market strategies have been read over 1.5 million times.
Experience
- Smartcat.ai, Head of Product Growth | Web + Product, 2024-present
- Achieve.com, Director of Product Management, Growth, 2021-23
- MykPono.com, Product Growth, Marketing, GTM Strategy Consultant, 2011-21
- Barracuda.com, Sr. PM Growth & Acquisition, 2020-21
- Publishnow, Founder, 2018 - 2020
- Google, Marketing & Product Growth Consultant, 2019
- Aptrinsic.com (acq. by Gainsight), Director of Marketing, 2017-18
- Appodeal.com, VP of Marketing & Growth, 2015-16
Consulted / Advised
Consulted and advised 20+ companies focusing on growing SaaS/enterprise/subscription products with effective product-led growth, marketing, and go-to-market strategies.
Worked with
Google (Hire), Smartcat, Callfire, Trust Wallet (acq. by Binance), Metadata, Respondly (acq. by Buffer), Datanyze (acq. by ZoomInfo), Apteligent (acq. by VMWare), PandaDoc, Social Capital, Civic.com, Genesys, and others.